This is where we try new things, take risks, and let artists and designers run free with imagination. Because doing the same old thing has never been the PUMA way. Since 1948, PUMA has pushed boundaries and buttons to produce a future that’s bolder and brighter. This season, we find new ways to evolve heritage icons into modern icons, innovating from within and pairing with artistic, influential, and game-changing collaborators to move the worlds of sport and fashion forward. These collections are the result of every limit pushed to produce a game that’s fresher than ever. Try to keep up.