SHOP SUEDE

THE SUEDE HISTORY

 
1968
AN ICON IS BORN

That Suede. That Formstripe. The PUMA icons are born and take to the track, the courts, and the gold medal podiums.

 
1960s/70s
SPORTS INFLUENCE

Together with Basketball’s Walt “Clyde” Frazier, PUMA made custom Suedes to make them lighter and wider; added his moniker on the side and launched the PUMA Clyde.

 
1980s/90s
CULTURAL INFLUENCE

The Suede explodes during the ’80s dawn of b-boys and hip hop beats. It also becomes a skateboarding favorite, kick flipping in the west coast skate circles.

 
2000s/PRESENT
STYLE ICON

50 years strong, the PUMA Suede remains a timeless icon of modern streetwear and is worn by legends around the world.

 
2017
GULLY MOVEMENT

PUMA India launches Suede Gully - the larget street collaboration featuring 8 rappers, 7 street artists and 36 hip-hop dancers from Mumbai, Delhi, Shillong & Madurai.

SUEDE GALLERY

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